Yes, we will talk about the flagship Amore Pacific Treatment Color Control Cushion today. It's about time.
I'm a huge fan of Caroline Hirons and I tend to hang out on her blog and YouTube channel quite a bit. Why do I like her? Because, unlike most beauty blogebrities these days, she's not 25 years old and she's not perfect.
And judging by the numbers of followers, many people feel about her in exactly the same way I do.
So yeah, a couple of months ago I was reading the comments on her blog and realized that there was one question that her fans keep asking her over and over, and which she very conveniently ignores.
And the question being:
Actually, that's two questions and one random comment, but I'm sure you know what I mean.
And whenever I see such questions directed at Caroline Hirons, I laugh so hard that Coke Zero squirts out of my nose. Why?
Because Ms Hirons, bless her heart, is a business. And any idiot who thinks that her posts are unbiased and non-sponsored, is indeed that - an idiot.
So the reason why Ms Hirons doesn't write about Asian products is very simple. No Asian companies have reached out to her PR people yet (and no, Tatcha is not an Asian brand).
Plus, she really likes those overpriced western "niche" brands, you know, those with "cutting edge" and "revolutionary" ingredients that are virtually identical to Hada Labo, but which cost 70 pounds per bottle.
I'm not sure whether Amore Pacific ever got in touch with Mr Hirons PR folks, but seriously, they should. She does endorse big name luxury brands, providing they are sufficiently expensive.
And Amore Pacific, with its flagship namesake brand, fancy ingredients, and equally fancy price tags fits nicely into that category.
Imagine what she could do for Amore Pacific Treatment Color Control Cushion, if she mentioned it on her blog! Literally thousands of good, little lemmings would run out to buy one.
And unlike those natural niche nonsense brands that Ms Hirons is so fond of, but which copy their ingredients wholesale from Asian products and think that an average woman is too dumb to notice, Amore Pacific is actually worth buying.
Why is it worth buying?
Because it's good. It might be overpriced, yeah, I agree with that, it might spout inflated claims here and there, but overall, it's a solid higher end brand with solid higher end products.
And this cushion - Amore Pacific Treatment Color Control Cushion SPF50+/PA+++ is no exception. It's not a coincidence that it gets rave reviews in the US (where you can buy it at Sephora). Because it's good. It's really good. And if you've read more than two posts on this blog of mine, then you know this is not something that I say lightly.
So, yes, let's get this party started.
Even though in the US there is only one Amore Pacific cushion available (correction - it seems that Neiman Marcus started to carry the anti-aging version with SPF25 as well), there are two in Hong Kong, and three in Korea.
image source: AmorePacific Hong Kong
As far as I could see, in the US you only get the Treatment Color Control Cushion (and exclusively at Neiman Marcus the anti-aging version with SPF 25). Hong Kong gets both types - Anti-Aging Color Control Cushion and Treatment Color Control Cushion. And Korea gets 2 types of Anti-Aging, where the main difference seems to be the level of SPF protection.
As it is normally the case in such situations, different shades are available in different countries.
Here's a handy compilation that I put together just for you:
My Amore Pacific Treatment Color Control Cushion is labeled as 100C. I got it on G-Market (a Korean e-commerce site similar to Amazon). And even by G-Market standards, it was pretty expensive (comparable to the prices in the US).
So what is this Amore Pacific, I hear you say?
It's the largest beauty company in South Korea. In 2014 its total revenue equaled 2.877 billion euro (by comparison, L'Oreal had total revenues of 22.532 billion euro).
Other differences - L'Oreal was founded in 1909, Amore Pacific in 1945; L'Oreal employs around 78 thousand people, Amore Pacific less than 12 thousand; L'Oreal and its many brands are very well known worldwide (including South Korea) while Amore Pacific is strongest on its home turf. When you consider the revenue of 2.877 billion euro in that context, then suddenly it turns out that Amore Pacific packs quite a punch.
And while we are at it, I am never sure how to spell "Amore Pacific" properly. Is it AMOREPACIFIC? Or AmorePacific? Or Amore Pacific?
Because I am lazy by nature, and to please the search engine gods, I am going to use all three spellings interchangeably.
Anyway, back to the cushion at hand.
So, basically, a cushion foundation is a chunk of sponge that is saturated with foundation and housed in a special compact. You dab on the sponge with an applicator puff and then pat pat with the applicator on your face. Can't get any easier. No need for makeup brushes, beauty blenders, or getting your fingers dirty.
Amore Pacific is famous for its cushions. Iope, Laneige, Hera, Sulwhasoo are all Amore Pacific brands famous for their cushions. And yes, I think I have nearly all of them. (Nope, I don't have a problem, I simply like my cushions).
Confusingly, Amore Pacific is also the name of the flagship brand of AmorePacific corporation. And that Amore Pacific brand also has its own cushion, or two.
As you could see in the photos above, the box is simple and stylish.
The compact is also simple and stylish. (See Lancome, this is how it's done!)
Cushion refills from other higher end Amore Pacific should fit into it as well, so if you want, you can get away with filling it up with Iope or Laneige if you need a replacement refill.
That's the underside. As you can see, this refill was manufactured in September of 2014. Don't worry, I'm already done with it.
It's really easy to replace the refill, just pop it out of the compact. The trilingual leaflet in the box provides handy instructions in Korean, Chinese and English:
The leaflet also mentions that the puff is anti-microbial (RubyCell technology), which means it inhibits the growth of bacteria, which means you don't have to wash it after every single use.
Do not bend or fold the puff in two when you are applying makeup. You will break it. The idea is to tap gently to achieve that flawless, photoshopped finish.
What else was in the box? Apart from the compact (already preloaded with a refill) and a leaflet, a replacement refill is also provided for your convenience. So, while the whole box may seem very pricey, you are actually getting 30 grams of foundation in all.
Despite the much touted SPF 50+/PA+++, you'd be pretty stupid to rely on this cushion (or any other cushion for that matter) as your sole sunscreen. It's simply physically impossible to apply enough product to be adequately protected from the sun. Please be smart and always use a separate sunblock. Unless, of course, sunspots and skin cancer are your thing.
Inside the compact, it's pretty much all standard stuff:
As always, the cushion surface is protected by a sticker. Some people actually replace this sticker after each and every use, for as long as the sticky part will hold. I don't bother and chuck it in the garbage.
This is what the cushion surface should look like. The pores should be quite fine to help dispense the proper amount every time you press it with the applicator puff. Finer pores also keep the sponge from drying out too quickly.
My Amore Pacific Treatment Color Control Cushion is labeled as 100C, which is, as you can see, quite light beige.
Here's the swatch bonanza taken using different light sources.
AmorePacific Treatment Color Control Cushion SPF50+/PA+++ in shade 100C:
It's quite yellow on my hand, and it looks just as yellow on my face. And despite being labeled as 100C, it's still too dark.
So, can I get away with using it at all? You betcha!
I loved the gorgeous finish it gives me so much that I've been working around the less than perfect color match.
Because, let me tell you, everything else about this cushion is perfect. For once the advertising blurbs were not lying.
The finish is light, airy, healthy, it glows without being wet and dewy. There is no rolling, no pilling, no emphasizing of large pores or wrinkles.
It moisturizes just enough during warmer months (not enough for winter with the heaters going on full blast), it doesn't cause any breakouts (and I break out from thinking about chocolate and looking at BB creams), it leaves the skin looking somehow better at the end of the day when you remove your makeup.
And oh yeah, it stays in place during our horrid, humid summers.
Seriously, everything that's on that leaflet, I've confirmed through my diligent field testing.
Bamboo sap instead of water doesn't excite me one bit, but it's there and I suppose it provides some skincare benefits.
Though honestly, I don't really care. I'm not an ingredient nazi.
And speaking of ingredients, here they are:
AMOREPACIFIC Treatment Color Control Cushion SPF50+/PA+++ ingredients (shade 100C):
In short, would I recommend buying AmorePacific Treatment Color Control Cushion SPF50+/PA+++?
If you can afford it, absolutely, go for it! You won't regret it.
This is the Porsche of the cushion world. It's priced accordingly, but just like a luxury car, it makes good on its price tag.
Incidentally, a few months back, a certain Polish beauty blogger living in Singapore expressed her displeasure at the mediocre performance of several cushions that she had tried. As it turned out, they were all rock bottom Amore Pacific brands, the cheapest of the cheap heap.
Based on that she proceeded to tell her thousands of followers that cushions are all hype and no substance. When it was suggested to her to try a quality cushion foundation from one of the higher end Amore Pacific brands, she responded that she didn't see why she should. After all, her cheap cushions were also "Amore Pacific" and, according to her, there couldn't be that much difference between different Amore Pacific brands.
While I normally don't endorse the "price equals quality" mentality, her reasoning made my scratch my head in disbelief so hard my coworkers thought I had lice.
That blogger was like someone who only ever test drove a Škoda, and thought it was a disappointing experience. Yet at the same time didn't want to try driving a Porsche, an Audi, or a Bentley, a Bugatti and a Lamborghini, because all of those cars are made by the same company - Volkswagen Group.
So yeah, don't make the same mistake. Fortunately this AmorePacific Treatment Color Control Cushion is a lot cheaper than a Porsche.
I'm a huge fan of Caroline Hirons and I tend to hang out on her blog and YouTube channel quite a bit. Why do I like her? Because, unlike most beauty blogebrities these days, she's not 25 years old and she's not perfect.
And judging by the numbers of followers, many people feel about her in exactly the same way I do.
So yeah, a couple of months ago I was reading the comments on her blog and realized that there was one question that her fans keep asking her over and over, and which she very conveniently ignores.
And the question being:
Why don't you write something about Asian skincare products? Do you use Asian skincare? Please tell us more about Asian skincare!
Actually, that's two questions and one random comment, but I'm sure you know what I mean.
And whenever I see such questions directed at Caroline Hirons, I laugh so hard that Coke Zero squirts out of my nose. Why?
Because Ms Hirons, bless her heart, is a business. And any idiot who thinks that her posts are unbiased and non-sponsored, is indeed that - an idiot.
So the reason why Ms Hirons doesn't write about Asian products is very simple. No Asian companies have reached out to her PR people yet (and no, Tatcha is not an Asian brand).
Plus, she really likes those overpriced western "niche" brands, you know, those with "cutting edge" and "revolutionary" ingredients that are virtually identical to Hada Labo, but which cost 70 pounds per bottle.
I'm not sure whether Amore Pacific ever got in touch with Mr Hirons PR folks, but seriously, they should. She does endorse big name luxury brands, providing they are sufficiently expensive.
And Amore Pacific, with its flagship namesake brand, fancy ingredients, and equally fancy price tags fits nicely into that category.
Imagine what she could do for Amore Pacific Treatment Color Control Cushion, if she mentioned it on her blog! Literally thousands of good, little lemmings would run out to buy one.
And unlike those natural niche nonsense brands that Ms Hirons is so fond of, but which copy their ingredients wholesale from Asian products and think that an average woman is too dumb to notice, Amore Pacific is actually worth buying.
Why is it worth buying?
Because it's good. It might be overpriced, yeah, I agree with that, it might spout inflated claims here and there, but overall, it's a solid higher end brand with solid higher end products.
And this cushion - Amore Pacific Treatment Color Control Cushion SPF50+/PA+++ is no exception. It's not a coincidence that it gets rave reviews in the US (where you can buy it at Sephora). Because it's good. It's really good. And if you've read more than two posts on this blog of mine, then you know this is not something that I say lightly.
So, yes, let's get this party started.
Even though in the US there is only one Amore Pacific cushion available (correction - it seems that Neiman Marcus started to carry the anti-aging version with SPF25 as well), there are two in Hong Kong, and three in Korea.
image source: AmorePacific Hong Kong
As far as I could see, in the US you only get the Treatment Color Control Cushion (and exclusively at Neiman Marcus the anti-aging version with SPF 25). Hong Kong gets both types - Anti-Aging Color Control Cushion and Treatment Color Control Cushion. And Korea gets 2 types of Anti-Aging, where the main difference seems to be the level of SPF protection.
As it is normally the case in such situations, different shades are available in different countries.
Here's a handy compilation that I put together just for you:
My Amore Pacific Treatment Color Control Cushion is labeled as 100C. I got it on G-Market (a Korean e-commerce site similar to Amazon). And even by G-Market standards, it was pretty expensive (comparable to the prices in the US).
So what is this Amore Pacific, I hear you say?
It's the largest beauty company in South Korea. In 2014 its total revenue equaled 2.877 billion euro (by comparison, L'Oreal had total revenues of 22.532 billion euro).
Other differences - L'Oreal was founded in 1909, Amore Pacific in 1945; L'Oreal employs around 78 thousand people, Amore Pacific less than 12 thousand; L'Oreal and its many brands are very well known worldwide (including South Korea) while Amore Pacific is strongest on its home turf. When you consider the revenue of 2.877 billion euro in that context, then suddenly it turns out that Amore Pacific packs quite a punch.
And while we are at it, I am never sure how to spell "Amore Pacific" properly. Is it AMOREPACIFIC? Or AmorePacific? Or Amore Pacific?
Because I am lazy by nature, and to please the search engine gods, I am going to use all three spellings interchangeably.
Anyway, back to the cushion at hand.
If this is the first time you are seeing a cushion foundation compact, please click on the Cushion Foundation tab in the top menu and work your way backwards.
So, basically, a cushion foundation is a chunk of sponge that is saturated with foundation and housed in a special compact. You dab on the sponge with an applicator puff and then pat pat with the applicator on your face. Can't get any easier. No need for makeup brushes, beauty blenders, or getting your fingers dirty.
Amore Pacific is famous for its cushions. Iope, Laneige, Hera, Sulwhasoo are all Amore Pacific brands famous for their cushions. And yes, I think I have nearly all of them. (Nope, I don't have a problem, I simply like my cushions).
Confusingly, Amore Pacific is also the name of the flagship brand of AmorePacific corporation. And that Amore Pacific brand also has its own cushion, or two.
As you could see in the photos above, the box is simple and stylish.
The compact is also simple and stylish. (See Lancome, this is how it's done!)
Cushion refills from other higher end Amore Pacific should fit into it as well, so if you want, you can get away with filling it up with Iope or Laneige if you need a replacement refill.
That's the underside. As you can see, this refill was manufactured in September of 2014. Don't worry, I'm already done with it.
It's really easy to replace the refill, just pop it out of the compact. The trilingual leaflet in the box provides handy instructions in Korean, Chinese and English:
The leaflet also mentions that the puff is anti-microbial (RubyCell technology), which means it inhibits the growth of bacteria, which means you don't have to wash it after every single use.
Do not bend or fold the puff in two when you are applying makeup. You will break it. The idea is to tap gently to achieve that flawless, photoshopped finish.
What else was in the box? Apart from the compact (already preloaded with a refill) and a leaflet, a replacement refill is also provided for your convenience. So, while the whole box may seem very pricey, you are actually getting 30 grams of foundation in all.
Despite the much touted SPF 50+/PA+++, you'd be pretty stupid to rely on this cushion (or any other cushion for that matter) as your sole sunscreen. It's simply physically impossible to apply enough product to be adequately protected from the sun. Please be smart and always use a separate sunblock. Unless, of course, sunspots and skin cancer are your thing.
Inside the compact, it's pretty much all standard stuff:
As always, the cushion surface is protected by a sticker. Some people actually replace this sticker after each and every use, for as long as the sticky part will hold. I don't bother and chuck it in the garbage.
This is what the cushion surface should look like. The pores should be quite fine to help dispense the proper amount every time you press it with the applicator puff. Finer pores also keep the sponge from drying out too quickly.
My Amore Pacific Treatment Color Control Cushion is labeled as 100C, which is, as you can see, quite light beige.
Here's the swatch bonanza taken using different light sources.
AmorePacific Treatment Color Control Cushion SPF50+/PA+++ in shade 100C:
It's quite yellow on my hand, and it looks just as yellow on my face. And despite being labeled as 100C, it's still too dark.
So, can I get away with using it at all? You betcha!
I loved the gorgeous finish it gives me so much that I've been working around the less than perfect color match.
Because, let me tell you, everything else about this cushion is perfect. For once the advertising blurbs were not lying.
The finish is light, airy, healthy, it glows without being wet and dewy. There is no rolling, no pilling, no emphasizing of large pores or wrinkles.
It moisturizes just enough during warmer months (not enough for winter with the heaters going on full blast), it doesn't cause any breakouts (and I break out from thinking about chocolate and looking at BB creams), it leaves the skin looking somehow better at the end of the day when you remove your makeup.
And oh yeah, it stays in place during our horrid, humid summers.
Seriously, everything that's on that leaflet, I've confirmed through my diligent field testing.
Bamboo sap instead of water doesn't excite me one bit, but it's there and I suppose it provides some skincare benefits.
Though honestly, I don't really care. I'm not an ingredient nazi.
And speaking of ingredients, here they are:
AMOREPACIFIC Treatment Color Control Cushion SPF50+/PA+++ ingredients (shade 100C):
Phyllostachys Bambusoides Juice, Zinc Oxide, Cyclopentasiloxane, Titanium Dioxide, Ethylhexyl Methoxycinnamate, Cyclohexasiloxane, Phenyl Trimethicone, PEG-10 Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Ethanol, Arbutin, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Polymethyl Methacrylate, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Extract, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Polyhydroxystearic Acid, Sodium Chloride, Aluminum Hydroxide, Stearic Acid, Disteardimonium Hectorite, Triethoxycaprylylsilane, Ethylhexyl Palmitate, Lecithin, Isostearic Acid, Isopropyl Palmitate, Phenoxyethanol, Polyglyceryl-3 Polyricinoleate, Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, Dimethicone, Disodium EDTA, Trimethylsiloxysilicate, Ethylhexylglycerin, Dimethicone/Vinyl Dimethicone Crosspolymer, Water, Silica, Caprylyl Glycol, 1,2-Hexanediol, CI 77491, CI 77492, CI 77499, Fragrance
In short, would I recommend buying AmorePacific Treatment Color Control Cushion SPF50+/PA+++?
If you can afford it, absolutely, go for it! You won't regret it.
This is the Porsche of the cushion world. It's priced accordingly, but just like a luxury car, it makes good on its price tag.
Incidentally, a few months back, a certain Polish beauty blogger living in Singapore expressed her displeasure at the mediocre performance of several cushions that she had tried. As it turned out, they were all rock bottom Amore Pacific brands, the cheapest of the cheap heap.
Based on that she proceeded to tell her thousands of followers that cushions are all hype and no substance. When it was suggested to her to try a quality cushion foundation from one of the higher end Amore Pacific brands, she responded that she didn't see why she should. After all, her cheap cushions were also "Amore Pacific" and, according to her, there couldn't be that much difference between different Amore Pacific brands.
While I normally don't endorse the "price equals quality" mentality, her reasoning made my scratch my head in disbelief so hard my coworkers thought I had lice.
That blogger was like someone who only ever test drove a Škoda, and thought it was a disappointing experience. Yet at the same time didn't want to try driving a Porsche, an Audi, or a Bentley, a Bugatti and a Lamborghini, because all of those cars are made by the same company - Volkswagen Group.
So yeah, don't make the same mistake. Fortunately this AmorePacific Treatment Color Control Cushion is a lot cheaper than a Porsche.